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Brand Identity

ALL YOU NEED TO KNOW ABOUT LOGO DESIGN AND BRANDING PACKAGES

Brand Identity is the essence of how customers recognize your business. It encompasses elements such as your logo, color scheme, typography, and overall design. A strong brand identity emerges when you consistently convey your message through effective branding strategies. This post delves into how logo design branding packages can empower small businesses to establish a memorable brand presence.

According to Finances Online, around 65% of small businesses invest up to $500 in logo design, making it a pivotal aspect of brand identity creation. Let’s explore why logo design branding packages are essential for small businesses and how they contribute to digital marketing strategies.

The Importance of Logo Design Branding Packages for Small Businesses

Every small business owner aims for unique branding that positions them as the top choice among consumers. They want potential customers to think of them first when a need arises. As Statista highlights, 82% of Canadian consumers are willing to pay more for a trusted brand, indicating that building a solid brand can lead to significant profits in the future.

The impact of branding is profound; often, a particular brand is the first to come to mind when considering a product or service. This is where logo branding packages come into play. They enable small businesses to create a lasting impression and remain top-of-mind for customers. A branding package typically consists of various elements designed to establish a powerful visual identity for a company.

However, many small businesses need to pay more attention to the long-term benefits of a cohesive branding strategy. Establishing a strong brand takes time; it requires careful planning and the right branding package.

Key Elements of a Branding Package

“Design is the silent ambassador of your brand.” ~ Paul Rand

The following five elements are crucial in defining a small business’s visual branding:

Customized Logo

  • Ideal for businesses with unique names, this type focuses on typography. While it aids in name recognition, it’s less effective for companies with long or complex names. Examples include Coca-Cola and Nike.

Wordmark

Wordmark is one of the most popular types of logo design. Wordmark is used when a company wants people to remember its name. Probably every company wants it. Right? But not everyone can use it. Companies with long names are not the right fit for the wordmark. Known examples are Coca-Cola, Nike, and more.

Moreover, if you have just launched your business, it is not recommended to use a wordmark.

Lettermark

  • Similar to wordmarks, lettermarks use the initials of the company name, making them easier to remember. However, the limited character set can be challenging to create distinctive designs. Brands like CNN and CBS exemplify this style.

Pictorial Marks

  • These logos use images to convey the brand’s identity. Famous examples include Instagram and Twitter. Effective pictorial logos require a skilled marketing team to embed the image in consumers’ minds.

Business Card

A well-designed business card lends credibility to your small business. It’s a handy tool to share your contact information during spontaneous encounters, whether at a networking event or while shopping. Consistent branding across employee cards enhances your company’s professional image.

Social Media Covers

Social media platforms serve as vital tools for small business promotion. A compelling Facebook cover is a cost-effective way to boost your digital branding. It allows you to engage with potential customers and direct traffic to your business with minimal investment. A thoughtfully designed cover that aligns with your brand can significantly impact your online presence.

Business Letterhead

A professional business letterhead enhances your brand communication on official documents. For instance, a bookstore owner, Steve Lister, secured a significant publishing deal after being contacted via an invoice he provided, which featured his letterhead. A well-crafted letterhead can elevate your brand’s perception and help generate leads.

Custom Envelope

Custom envelopes are essential in branding, as they are often your customers’ first point of contact. An eye-catching envelope can captivate the recipient’s attention and set the tone for the contents. High-quality paper and creative designs ensure your envelope stands out, minimizing the risk of being perceived as junk mail.

Clickworthy Logo Design Packages

Clickworthy team has come up with comprehensive Logo Design Packages by researching the needs of different small businesses over a decade.

“Your brand is the equivalent of your reputation. It’s a choice you need to make about how much you would be invested in creating that reputation” ~ Sai S, Co-Founder- Clickworthy.

There are 3 Clickworthy Logo Design packages popular among small businesses known as Start, Run, and Fly.

We offer three popular packages tailored for small businesses: Start, Run, and Fly.

  • Start: Designed for new businesses, this package includes up to 5 logo design options, a customized Facebook cover, and original vector and PDF files.
  • Run: This advanced package includes everything from the Start package, plus a custom LinkedIn cover, a business envelope design, and ten logo design options.
  • Fly: The Fly package offers comprehensive branding solutions to elevate your business further.

Clickworthy Brand Design Package Process

  1. Placing the Order: Choose your desired package.
  2. Filling the Intake Form: Complete the Clickworthy Brand Design Package intake form.
  3. Initial Design Sharing: Receive initial designs and provide feedback.
  4. Final Design Selection: Choose your final logo design.
  5. Collateral Approval: Approve the design of supporting materials.
  6. Project Completion: Receive all finalized design files.

FAQs

  • How much does the brand package cost to work with you?

At Clickworthy, it is no one-size-fits. We treat every project as unique; we would like to meet you over a video call and discuss your specific design needs that align with your business goals and see if we are the right partners for you. A custom proposal for your unique design is then created for your project. All our recommendations are affordable and small business-friendly.

  • How much time does a package take to be completed?

Any Clickworthy Brand Design package takes 21-30 days to complete; it depends on two factors: firstly, the project scope and secondly, your response time; timely feedback helps stay within the timeline.

  • What is the communication system during the design?

We send out a detailed intake form to get your project onboarded with the design team, followed by communicating over emails for the rest of the project. 

  • Are there any phases in the brand design process?

Good question. We have a 4 phase design process. Phase 1 is when we submit the initial designs and shortlist your chosen design to be further worked on. Phase 2 involves refining your chosen design and getting your approval on it. Phase 3 is all about deploying the final logo design onto the collaterals in the package. Phase 4 is sharing with you the design files.

  • What are the file formats included in the Clickworthy brand design packages?

We include EPS, PDF, JPG, and PNG files. Any additional formats are available for an extra charge.

Conclusion

Logo design branding packages are essential for small businesses seeking to establish a compelling brand identity. Investing in a professional branding package enhances your visual identity and strengthens your digital marketing strategies. With a well-crafted logo and accompanying branding materials, you can create a memorable brand presence that resonates with your target audience and drives business growth.

About the Author: Kumar Vaibhav Tanwar

Kumar Vaibhav Tanwar is a writer for the Clickworthy Website Blog Become an informed marketer for your business. Discover insights from Clickworthy’s expert authors on the latest trends, what’s hot, and what’s becoming outdated. Stay ahead with our expert analyses and industry commentary.

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