Local SEO Case Study
How We Grew a GTA Food Directory to 702,000 Google Impressions in Six Months
Indians in Toronto is a directory of Indian restaurants, caterers and food spots across the GTA. We built it and run it ourselves. It is where we test the local SEO playbook we use for clients, with our own money on the line.
Source: Google Search Console, Apr 29 to Oct 28, 2026, compared with the six months before. Clicks grew 16% (1,270 to 1,470). Average position 8.8.
The Challenge
People in the GTA search for Indian food by name, city and craving. “Simply South Mississauga.” “Kingfisher beer LCBO.” “Brampton food truck.” Big review sites often show up first. A new directory starts with no authority and no reviews.
What We Did
We used the same local SEO playbook we run for our clients:
- Built one clear page per restaurant, with the details people search for: menu, parking, location
- Grouped pages by city so Google could see the GTA coverage
- Wrote for real searches, like LCBO Indian beer and whisky, not just restaurant names
- Kept the site fast and simple to crawl
- Checked Search Console every week and fixed what slipped
The Result
Six months on, the site showed up in Google 702,000 times. That is 55% more than the six months before. Searches for single restaurants now bring steady visits. One restaurant’s name alone showed the site 18,000+ times.
Why It Matters for You
The same method works for any local business that needs to be found by city and service: an HVAC company, a clinic, a law firm. We prove it on our own site before we use it on yours.
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