Search advertising involves placing ads on search engine results pages (SERPs) when users search for specific keywords. Advertisers bid on keywords, and their ads are displayed based on relevance and bid amount.

We use keyword research tools like Google Keyword Planner, SEMrush, and Ahrefs to find relevant, high-traffic keywords that your target audience is searching for.

Search ads appear on search engine results pages based on keyword searches, while display ads are shown on websites and apps within a network based on user behavior and interests.

Budget depends on your business goals, industry, and competition. Start with a smaller budget to test and optimize, then scale up based on performance and ROI.

Measure success using metrics like click-through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS). Use tools like Google Analytics for detailed insights.

Quality Score is a metric used by search engines to determine the relevance and quality of your ads and keywords. A higher Quality Score can lead to lower costs and better ad placements.

Focus on creating clear, compelling, and relevant ad copy that includes your keywords, highlights unique selling points, and includes a strong call to action.

Top tools include Google Ads, Microsoft Advertising, SEMrush, Ahrefs, and Google Analytics.

Ensure your landing pages are relevant to the ad, load quickly, have a clear call to action, and provide a good user experience. Use A/B testing to continually improve performance.

Yes, search advertising can be highly effective for small businesses by allowing precise targeting, controlled spending, and measurable results, helping to reach potential customers efficiently.