Maximize Content Reach: Internal Linking & Optimization Specialist
Content Optimization & Internal Linking Specialist
(4 Hours Daily)
About the Role
We are looking for a highly skilled Content Optimization & Internal Linking Specialist with extensive experience in SEO-focused content refinement, on-page strategy, and internal linking for improved rankings and user engagement. This is a part-time (4 hours daily, remote) for professionals with a strong background in working with Canadian and U.S. clients in competitive markets.
If you have a proven track record of optimizing high-performing content, implementing advanced SEO strategies, and maximizing topic relevance through structured internal linking, this role is for you.
Key Responsibilities
- Audit and optimize existing website content to improve search intent alignment, readability, and engagement.
- Implement advanced internal linking strategies to enhance topical authority, distribute link equity, and improve crawl efficiency.
- Optimize blog posts, landing pages, and service pages using Neuron Writer, Ahrefs, Google Search Console, and RankMath.
- Analyze and refine content structure, headings, and keyword placement for improved organic visibility and conversion rates.
- Conduct SERP analysis to ensure content is competitive, engaging, and fully aligned with user search behavior.
- Work closely with the on-page SEO and technical teams to enhance metadata, page speed, and schema markup.
- Leverage heatmaps, scroll depth analysis, and Microsoft Clarity to refine content based on user behavior.
- Ensure all content follows North American English standards with flawless grammar, clarity, and industry relevance.
- Maintain an editorial calendar to track updates, content refresh schedules, and ongoing optimization tasks.
Qualifications & Experience
- 8+ years of experience in content optimization, on-page SEO, and internal linking within a digital marketing agency or a high-performance SEO team.
- Demonstrated success in optimizing content for Canadian and U.S. clients, with case studies or portfolio examples.
- Deep understanding of NLP and entity-based SEO, with experience in content clustering and topic relevance strategies.
- Expert proficiency in Neuron Writer, Ahrefs, RankMath, Google Search Console, and Looker Studio for content performance tracking.
- Experience working on high-traffic websites with a structured, data-driven approach to content optimization.
- Ability to identify content gaps, keyword opportunities, and underperforming pages, implementing strategies to improve rankings.
- Familiarity with AI-generated content refinement, balancing automation with human editorial oversight.
- Strong analytical skills with a results-oriented mindset, using data to drive content decisions.
- Flawless English writing and editing skills, with the ability to refine and restructure content for maximum clarity, engagement, and SEO impact.
Preferred Attributes
- Experience with structured data implementation for content types such as FAQs, articles, and how-to guides.
- Ability to optimize for E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) with content tailored for competitive industries.
- Strong research skills to ensure all content meets industry standards and aligns with authoritative sources.
- Experience in handling multi-site optimization for agencies managing multiple client websites.
- A highly organized and detail-oriented professional who thrives in a fast-paced, performance-driven SEO environment.
Important Inclusions in Cover Letter
- How many years of experience do you have working for North American clients or agencies.
- Share link to portfolio- that includes examples, successful case studies, and trackable results.
- Share one recent problem that you tackled and how you overcame it and what results you got?
Cover letter is mandatory. It should be self written (NO AI) and explaining why you are the best fit for the job. Applications without cover letter will be rejected.