PPC advertising is an online marketing model where you pay a fee each time someone clicks on your ad. It’s a way to buy visits to your site, rather than earning them organically. Think of it as a shortcut to drive targeted traffic to your website.

PPC works by allowing you to bid on specific keywords related to your business. When someone searches for those keywords, your ad may appear at the top of the search results. You only pay when someone clicks on your ad, making it a cost-effective way to attract potential customers.

PPC offers several benefits: it gives you immediate visibility, drives targeted traffic to your site, provides measurable results, and lets you control your budget. It’s perfect for generating leads quickly and efficiently.

Choosing the right keywords involves understanding your audience and using keyword research tools like Google Keyword Planner, SEMrush, and AnswerThePublic. These tools help you find keywords that your potential customers are searching for, ensuring your ads reach the right people.

Search ads appear on search engine results pages (SERPs) when someone searches for keywords related to your business. Display ads, on the other hand, are shown on various websites and apps within a network based on user behavior and interests. Search ads are great for capturing intent, while display ads are useful for brand awareness.

Your budget depends on your business goals and industry. Start with a smaller budget to test the waters, analyze the performance, and then scale up. Tools like Google Ads can help you estimate costs and set a budget that aligns with your goals.

Success in PPC is measured using metrics like click-through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS). Tools like Google Analytics and conversion tracking can provide detailed insights into how well your campaigns are performing.

We use a suite of tools for comprehensive PPC management, including Google Keyword Planner for keyword research, SEMrush and Ahrefs for competitive analysis and Google Analytics for performance tracking.

You can start seeing results almost immediately after your campaign exits the learning phase of the algorithm. However, optimal performance and valuable insights usually develop over a few weeks as we gather data and make necessary adjustments to improve your campaigns.

Absolutely! PPC is highly effective for small businesses because it allows you to target specific audiences, control your spending, and see measurable results. It’s a great way to generate leads and grow your business without a huge marketing budget.