Boost Brand Authority: Backlink Outreach & Digital PR Specialist Role
Backlink Outreach & Digital PR Specialist
(4 Hours Daily)
About the Role
We are looking for an elite Backlink Outreach & Digital PR Specialist with a proven ability to secure high-quality, editorial backlinks for North American clients in competitive industries. This is a part-time (4 hours daily, remote) for professionals with deep experience in high-level link acquisition, influencer outreach, and digital PR campaigns.
If you have 8+ years of experience in securing high-authority placements (DR 50+ sites), negotiating link placements, and building white-hat links at scale, we want to work with you.
Key Responsibilities
- Develop and execute a high-impact link-building strategy focused on securing editorial, guest post, and niche-relevant backlinks.
- Conduct outreach to journalists, bloggers, and industry influencers to earn media placements and PR-based backlinks.
- Build relationships with webmasters, editors, and industry leaders to acquire contextually relevant, high-authority backlinks.
- Utilize Ahrefs, Qwoted, Apollo, and Google Search Operators to identify outreach opportunities.
- Secure backlinks from business directories, niche industry sites, and high-traffic blogs, ensuring they meet SEO best practices.
- Monitor competitor backlink profiles using Ahrefs and Majestic, identifying and replicating high-value link opportunities.
- Conduct HARO (Help A Reporter Out) alternatives and other digital PR outreach like Qwoted to earn natural media mentions.
- Maintain and optimize an outreach tracking system, ensuring follow-ups, negotiations, and link placements are effectively managed.
- Ensure strict adherence to white-hat SEO practices, avoiding PBNs, link farms, and low-quality spammy links.
- Collaborate with content strategists to develop guest post topics, interview features, and expert contributions for publications.
Qualifications & Experience
- 8+ years of experience in high-level link building, outreach, and digital PR for North American clients.
- A strong network of trusted industry contacts and established relationships with publishers, editors, and site owners.
- Proven ability to secure backlinks from DR 50+ websites with contextual relevance.
- Expert proficiency in Ahrefs, BuzzStream, Pitchbox, Majestic, and advanced email outreach tools.
- Deep understanding of Google’s link-building guidelines and the latest algorithm updates.
- Experience in conducting manual outreach at scale, with personalized, high-converting email templates.
- Flawless English communication skills, with the ability to craft compelling outreach emails that get responses.
- Strong negotiation skills to secure do-follow links, negotiate guest posting terms, and land high-value placements.
- Ability to analyze backlink quality, anchor text ratios, and overall link profile health to ensure compliance with SEO best practices.
- Track record of successful link-building campaigns in competitive industries, with measurable improvements in rankings and traffic.
Preferred Attributes
- Experience with HARO outreach, securing features in major publications like Forbes, Business Insider, TechCrunch, or industry-specific sites.
- Ability to analyze and reverse-engineer competitor link-building strategies.
- Experience managing multiple outreach campaigns simultaneously, ensuring efficiency and high response rates.
- Strong follow-up and relationship-building skills to maintain long-term partnerships with high-authority sites.
- Ability to generate creative link-building campaign ideas tailored to niche industries.
Important Inclusions in Cover Letter
- How many years of experience do you have working for North American clients or agencies.
- Share link to portfolio- that includes examples, successful case studies, and trackable results.
- Share one recent problem that you tackled and how you overcame it and what results you got?
Cover letter is mandatory. It should be self written (NO AI) and explaining why you are the best fit for the job. Applications without cover letter will be rejected.