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Social Media Calendar
Getting started with the Social Media Calendar in 2024
Have you developed a social media plan? As a small business owner, there isn’t a simple answer to what might seem like a straightforward question. When your busy work schedule allows, you occasionally post to one of your social media accounts. What you require is more effective, focused, and consistent execution. If you want to make sure you’re consistently publishing valuable and engaging content for your audience in 2024 and beyond, a social media calendar is an ideal place to start.
You can create a best social media calendar by following these 6 steps:
1. Set your goals:
Before you begin creating your calendar, you should have a clear objective outlined in what you want to accomplish with your social media presence. This will assist you in determining the types of content to post and the frequency with which to post it.
2. Perform an audit:
Examine your current social media presence and determine what is and isn’t working. This will help you identify content gaps and give you a sense of what type of content your audience is most interested in.
3. Create a content plan:
Once you’ve determined your goals and the results of your audit, you can begin developing a content plan with any free social media content calendar template that outlines the types of content you’ll be posting and when. This can be a combination of evergreen content, news and updates, and promotional content.
4. Plan your content:
Use a scheduling tool, such as Hootsuite or Buffer, to plan out your content ahead of time. This will help you stay organized and publish content regularly.
Once you’ve started using your calendar, keep an eye on your social media analytics to see how your content is performing. Use this information to make changes to your schedule as needed to make sure you reach your goals.
5. Keep an Eye on Holidays, Events, and Seasons:
Make sure your social media calendar includes events, holidays, and seasonal content. This will help you engage with your audience and make your content more relatable.
6. Remember to have fun and be creative:
Social media isn’t just for promoting your products and services. Include entertaining and creative content that will help you connect with your audience.
Creating a social media calendar can help you plan and schedule your content in advance. This will ensure that you are consistently publishing valuable and engaging content for your audience. There are many different social media strategies that organizations can use to achieve success, depending on their goals and target audience. By using social media, small businesses can reach and talk to customers, promote their goods and services, and build their brands.
Please note that not all strategies will work for every business, it’s important to find what works for you. Small businesses can create a social media strategy that will help them reach and engage with their target audience, promote their products and services, and build their businesses. Follow these best practices to help you stay on top of your customers’ minds and build a strong presence on social media.
Having a social media calendar can lead to numerous benefits for businesses, and data supports this. Here are a few examples:
- Increased engagement: According to a study by CoSchedule, businesses that use a social media calendar see an 18.5% increase in engagement. Businesses can make sure their content is timely and relevant by scheduling it ahead of time. This can lead to more engagement from their audience.
- Increased reach: Consistently publishing high-quality content can help businesses increase their reach on social media. A study by Hootsuite found that businesses that post at least seven times per week on social media see five times more engagement than those that post less frequently.
- Improved ROI: A social media calendar can help businesses achieve a better return on investment from their social media efforts. According to a survey by Sprout Social, businesses that use a social media calendar see a 120% improvement in their return on investment.
- Better time management: A social media calendar can help businesses to manage their time more effectively. By scheduling content in advance, businesses can avoid the last-minute rush to create and publish content, which can help save time and increase productivity.
- Better audience targeting: By gaining a better understanding of your target audience and developing a content calendar that is in line with their interests and preferences, businesses can customize their content and increase the likelihood that the right people will see it.
Social Media Calendar Free tool for you:
Google Sheets, the free, web-based spreadsheet software used for everything from accounting to data storage, is probably familiar to you. Spreadsheets are often used in place of more sophisticated options when a budget for them is not available. However, this comes at the expense of functionality, which will need to be addressed as your brand grows.
Social Media Calendar Google Sheets is perfect for those who want to organize their social media strategy but cannot commit to dedicated software. The initial calendar setup can be time-consuming, and you may need the assistance of an expert to “program” a level of functionality, but after that, usage should be simple.
If you want to improve your social media presence and make a good social media calendar for 2024, you might want to put it at the top of your list when you plan and budget for your business.
You can start creating a social media strategy today by auditing your existing social channels. For more details, check out The Definitive Guide to Social Media Marketing.
A digital marketing expert can help you do the audit and a comprehensive social media strategy, come up with high-quality, interesting content, and plan and manage your social media calendar.
About Us?
We are Clickworthy – a premier digital marketing agency in Toronto– that helps entrepreneurs, small and medium businesses in North America. We understand your needs, and then offer customized digital marketing services to get more clients, and grow the business, awareness, and scale your business.
Learn more from our Social Media experts. Email us – contact@clickworthy.io
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